It is hard to evaluate without seeing you or at least a clear, close up photo or two. But cracks usually indicate dry skin. Why not return to your piercer for a check up?
If you’re using a harsh soap like Dial, you should STOP! Use something very mild instead.
If you’re doing saline soaks, check your recipe. It should only be 1/4 teaspoon (not tablespoon!) of non-iodized sea salt to an 8oz. cup of warm water.
If you’re not wearing high-quality inert jewelry, that could also cause such a problem.
You may need some lubricant if the problem is simply dry skin. Here are some tips from The Piercing Bible on dealing with dry skin:
If the area surrounding your piercing is excessively dry, chapped, or cracked, this can cause discomfort, delay your healing, and increase your risk of infection. To keep your skin moisturized and in good condition, follow the instructions under “Lubrication,” page 197; or apply a low-fragrance, water-based, nonirritating moisturizing cream (with clean hands, of course) on the exterior of the piercing, two to three times daily.
Here are some ways to troubleshoot dryness:
Don’t overclean; washing once a day could be sufficient, depending on your envi- ronment and activities.
Bathe in a shower rather than a tub and use cooler water.
Avoid harsh products; switch to a milder soap and thoroughly rinse at the end of your shower.
Use no more than 1/8 teaspoon of salt per cup of water for saline soaks, and care- fully rinse off saline residue. Limit soaks to once or twice daily.
Use fragrance-free, dye-free laundry detergent.